Competing in today’s market is tough. With massive corporations holding the monopoly across retail and service spaces, finding your niche as a small business owner is a challenge in itself. To find ways to compete in your field and reach your customer base can be confusing and daunting. Learning to navigate the tricky path of effective marketing without breaking the bank is difficult, but knowing where to start can help you optimize your reach and increase profit.
Here are five cost-effective ways to advertise your business:
How often, when driving through school zones or near parks, are your eyes drawn to the banners and signs lining the fences? With the high-traffic these areas get on a daily basis, investing in fence banners in office signs in Pompano Beach, Fort Lauderdale, Miami, or anywhere in South Florida – can increase your business exposure. This is especially helpful for companies which provide services the average person will eventually need, such as contractors or moving companies.
With this large-scale exposure, your advertisement can potentially reach hundreds of thousands of eyes a day. Because people often follow the same routes to and from work or school, the repeated views help to cement your company and brand into the minds of your local clientele, helping you gain new customers and retaining loyalty.
POP Graphic Displays
Looking to optimize your customers’ shopping experience? Help them find the items they need (and maybe a few extras) with POP graphic displays! These allow you to draw attention to your key items and services, increasing customer awareness and the likelihood of add-on purchases. POP graphic displays in South Florida are great for cashier counters and other areas where you may want to advertise optional products or services.
Social Media Ads
In today’s society, it is rare for someone who doesn’t have some form of social media presence. Between the most popular sites like Facebook, Instagram, and Twitter, most people have some form of social media account they utilize fairly often. Using social media advertising to not only reach a larger audience but target those who may be interested in what your business has to offer is a great investment. Not only do these platforms make it easy to create your own ads and control who sees them, they are the most cost-effective way to directly reach your potential clients.
Small Business Cross Promotion
One of the best ways to promote your small business is through cross promotion! By joining forces with other small business owners, you may not only gain access to a different demographic of potential customers, but can help to build a sense of community.
Find a business for cross promotion which makes sense. Dog groomers, try to find a dog accessory store, local vet, or pet boarding facility; plumbers, partner up with a local construction company or other contractor.
You are your greatest advocate. Stay prepared with personalized, memorable business cards! You never know when the opportunity may arise to gain a new customer or build a business partnership. Make a good first impression and ensure they will remember you and your business with quality, cost-effective business cards.
If you are looking for cost effective ways to advertising your growing business, let AdGraphics help. Contact us today for more information.