In today’s market, there’s a hyper focus on online marketing strategies and digital business management. While these avenues are certainly beneficial and have their advantages, the concept that they overshadow the value and importance of outdoor advertising is misleading. If you are looking for ways to boost your marketing efforts, here are five benefits of outdoor advertising you need to consider.
The Largest Pool of Potential Leads
One of the biggest challenges in launching your digital marketing campaigns is gathering leads. Setting up means of gathering email addresses and other contact information can be difficult and may not provide the results you need. Buying leads is unethical and illegal, and working with affiliate marketing companies can quickly drain your funds without much return.
With outdoor advertising like billboards, office signs, and fence banners in Florida, you can eliminate many of the challenges online marketing presents. Stop worrying about your emails getting sent into spam folders or potential clients unsubscribing. Unlike social media ads, with outdoor advertising cannot be ignored. Even if your potential leads are not in need of your product or services now, external ads stick in one’s mind, increasing your brand awareness.
Yes, digital marketing allows you to use geotargeting to find leads within a specific parameter. However, with outdoor ads like fence banners in Pompano Beach, Fort Lauderdale, Miami, or anywhere in South Florida, you know the people you want to reach are being properly targeted. Rather than hoping your digital marketing efforts are getting in front of the right audience, you can choose exactly where your ads appear.
Investing in advertising space in high-traffic areas near your location increases the ease of purchase for your clients. There’s a reason you always see billboards and bus stop ads for McDonald’s and Burger King within a few blocks of each location. Even if you aren’t in food service or retail, localized targeting through outdoor ads reaches people in need of your products and services. By making it easier to hire your company or make a purchase, you boost your profit and retain returning customers.
Whether digital or occupying a physical space, the key is drawing attention and providing just enough information for your potential customers to retain. Cluttered ads are difficult to understand and often get looked over; ads that are too simplified may fail to generate interest.
With outdoor advertising, you get more space to work with to draw eyes and demand attention. The expert graphic designers at AdGraphics can help you create an outdoor ad to fit your space and needs. We work directly with you to ensure you are completely satisfied with your design before we move to the next stage of your order.
Direct Line to Purchase
When it comes to creating a direct line to a sale, outdoor advertising has the advantage. With the numerous steps between clicking an ad and making a purchase online, most of the initial engagement will be lost before the purchase is completed. Direct outdoor advertising in and around your storefront comes with immediate gratification online shopping cannot offer.
Even the fastest shipping and delivery time cannot compete with store and office signs in Pompano Beach, Fort Lauderdale, Miami, and all of South Florida. Drawing in foot traffic that is attracted by signage advertising specials or specific products and services directly translates to immediate profit.
As with any business decision, you expect a return on your investment. With a variety of outdoor advertising options, you can find something to fit any financial situation. No matter what size business you own or your next move, AdGraphics can help you optimize the value of your investment.
Contact us today to get started.