If you’ve ever gotten lost, it could be due to the lack of signage within the business. Alternatively, you could have been overwhelmed with signage. Were there simply too many directions, pointing in numerous different ways? This is why accurate wayfinding signage is essential. If you own a business or a commercial building, chances are you’re going to need wayfinding signage. Wayfinding signage is found in many places, including airports, cruise ports, grocery stores, and so much more! Think about how many times you’ve been appropriately guided to what or whom you were looking for! That’s wayfinding signage that works. If you’ve been considering working with wayfinding signage companies, you’re in the right place. Keep reading to learn how wayfinding signs can help your business and your customers!
Don’t Ignore the Signs with Wayfinding Signage Companies
In this article, the experts at AdGraphics are going to walk you through the top five benefits of using wayfinding signage in your business. Many companies across the globe use this to assist their customers. The more you can speak to the client without needing verbal affirmations, the easier your business operates.
The number one reason to have wayfinding signage is safety. This is true for exit signs, main entrance signs, and elevator or stair signs. Many people think that wayfinding signage is all about directing people to specific offices, and while it can be, it’s directing people to safety that’s the most useful of all. Should there be an incident, you won’t want people to panic. Having clear signage ensures that they’re being guided with ease, giving you and your employees less to worry about.
The second reason is that wayfinding signage builds brand equity. Smart business owners use their wayfinding signage as an opportunity to make their subconscious mark on their customers. This includes using fonts, colors, and graphics that clients will associate with your business for the rest of their lives. While it’s informational, it’s also a wonderful marketing tactic. They’re going to look at the signs because they need to know where they’re going. Yet, they’re simultaneously being fed information that just might make them loyal customers for the long-haul.
The third reason for wayfinding signage is that it takes a weight off of your employees. When clients or customers come through your doors, being able to know where they’re going without assistance is the goal. This allows your employees to do what they need to, while your customers safely and efficiently navigate your facility.
Last, but not least, wayfinding signage brings peace. Some individuals get very overwhelmed when they go into a place for the first time. There can be instant stress, wondering where to go, and how to get there. With clear wayfinding signage, you put your guests at ease. Not only does this help you, but it also helps those you work with.
If you’re looking for wayfinding signage companies, you’re in the right place. At AdGraphics, we’re one of the top companies in our area for wayfinding signage. Our incredible prices, design team, and long-lasting colors and products make us a force to be reckoned with. Don’t choose just anyone to help safety-proof your business. Call the professionals today at 954-974-9900.