When you step out of your home and hop in your car you only have to go a few miles to see signage. It’s everywhere we look. Signs for businesses, garage sales, and local events can be found all over town. It gets to the point where the average person has to wonder just how effective signs are when it comes to promoting things. The reality is that signs are one of the most efficient methods of promoting your business. Did we mention that they also are extremely cost-effective? Their effectiveness combined with the cost-effective quality is just one of the many reasons we see signs everywhere we go. But these reasons are only the tip of the iceberg. There are tons of reasons why most businesses choose to have a sign out front. Keep reading to see how a sign can benefit your business.
Builds Brand Awareness
Some people doubt the effectiveness of signs due to them seeing signs frequently and still not stopping into the business the sign belongs to. But the thing is, that’s not all signs are there for. If a potential customer is passing a sign and seeing it, it’s serving some of its purposes. While gaining new customers and traffic is great, establishing brand awareness is also key. Someone may pass the sign a thousand times and never go into a store or restaurant, but that doesn’t mean they one day won’t check it out. Chances are that they eventually will give it a try. Or maybe this person will go somewhere new, like a different town or state, and see the sign elsewhere for that store or restaurant. This may be the only familiar place and they may end up giving it a try. And if they like it then when they go back home they might just become a customer at their local store or restaurant.
Signage has been proven time and time again to be one of the most cost-effective forms of marketing your business. This is due to signage being a one-time cost as opposed to internet marketing and television marketing where the fees are continual. While these methods of marketing are not bad per se, they end up costing a lot as they need to be done frequently to be effective. But, with a sign, you pay for it and have it on display for the long term. Also, signs do not go out of style or become old fashioned the way television, radio, and magazines have. With the creation of Netflix, Bluetooth audio, and the internet, mediums such as television, the radio, and magazines have become an unnecessary part of daily life. Trying to market in these mediums will only result in spending money and getting little in return. But signs are always going to be around. People depend on signs to tell them where to go, the rules of the road, and what businesses are where.
Increases Foot Traffic and Profits
While there are many goals in mind when someone invests in signage as a form of marketing, there’s no doubt that increasing foot traffic and profits are at the top of the goal list. After all, these are the two things that are going to help businesses the most. The good news is that signs are powerful when it comes to making these two goals a reality. It has been shown that signs can result in at least a 4% increase in sales for a business. This number is much higher for those who strategically place their signs and have multiple signs. The number 4 may not seem large, but to many businesses, this could make a world a difference. When it comes down to it, any increase in sales for a business from a one-time investment is a major win.
Contact Us Today!
If you have been looking for ways to put your business on the map, going with a sign is a great way to do it. With signage, you can customize it how you like to best fit your brand, pay a one-time fee, and receive all of the benefits such as an increase in foot traffic and an increase in sales. It doesn’t get better than that. To learn more about AdGraphics services, or to get your business sign made, give us a call today at 1 (800) 645-5740.