You have seen them on your way to work and likely drive past them as you stop for gas. Outdoor wayfinding signs usually come in the form of large, brightly colored arrows that deliver a message (minimal words are typically used) while literally pointing people in the direction of where they can find the specified good or service.
As a business owner looking to expand your marketing strategies, you may wonder if it’s worth the investment to funnel money towards this type of advertising.
Or should you invest more money towards a PPC campaign or another form of digital marketing?
If you haven’t realized it, digital marketing is not the only way you should advertise your business.
It may be the most effective in today’s day and age, but you should continue to utilize both traditional and guerilla marketing strategies to bring in new customers. In this article, we will share why wayfinding signs can supplement your other marketing strategies and how they effectively bring awareness to your business.
The Arrows Make an Impact
People are automatically drawn to arrows. There is an innate desire in people to look at the arrows on a sign. We have all been conditioned to expect a positive outcome by following them. Sounds crazy? Take, for example, the signs that lead you to baggage claim and out of a large, complex airport. What about the signs that indicate which lane you should use to get on or off an expressway? These are the moments that people hardly consider while it’s happening, but conditions them to automatically look at an arrow when they spot one in the distance. Business owners can take advantage of this by utilizing wayfinding signs.
When using this medium, make sure the message is well-thought-out and uses minimal characters. Simplicity is key for a meaningful message. In addition to this, place your sign in a convenient location that will guarantee prospective customers will see it. Prospective customers don’t have to follow the message the first time they see it. If your sign is in a good location, the message will eventually be ingrained in the individual’s head each time they pass it. If they are interested, they will eventually check out your store and see what you have to offer.
Expert tip: If you have the room, consider adding your business name and logo to the sign.
Creates a Positive Experience
You don’t only see wayfinding signs outdoors. Many of them are located inside buildings, such as airports (as previously mentioned), museums, or offices. Any space that is large and can cause people difficulty navigating should utilize this type of signage. If you own or manage a large office, using office directional signs can help people who are visiting for the first time find their way around. This eliminates the stress and frustration of getting lost and creates a pleasant experience for individuals every time they step foot in your office.
Owners of large grocery stores, art exhibits, and doctor’s offices are just a few individuals who can benefit by putting up directional signs. Reach out to AdGraphics for high-quality, durable signage.
Ensures Employee Productivity
No, we didn’t make a mistake by including this benefit! Imagine you are the owner of a grocery store whose employees have to stop what they are doing every time a customer can’t find what they’re looking for. Perhaps you are seeing a lot of new customers thanks to the outdoor wayfinding signs you expertly placed outside a shopping plaza or at the corner of a busy intersection.
Although it’s great that you are getting new business, this can decrease productivity within your store as employees stop what they are doing to help a customer. Customer service is important, so we applaud your employees for putting the customer first. However, it would be far more advantageous if you placed more directional signs or ones with clearer instructions throughout your store. This keeps your customers happy and frees up your employee’s time to continue their tasks.
Signs welcome new customers into your establishment and helps them feel more comfortable while doing business with you. It will leave them with a positive first experience that can ensure repeat business. For high-quality outdoor wayfinding signs, contact the expert team at AdGraphics. Call (954) 974-9900 to learn about our products.