The display signs and billboards you put out are incredibly crucial for your business. Often, these signages go unnoticed or ignored because they do not have enough capability to catch people’s eye and hold it for a moment or two. Hence, you must be strategic with your exterior sign printing to attract customers, bringing in a high turnover and engagement.
Here are seven tips that you can execute to make outdoor signage more noticeable and impactful.
Right Color Schemes
A color is a powerful tool for grabbing people’s attention. However, throwing all kinds of color on your signs so people might notice it doesn’t work either. You need to select such color themes that complement each other while garnering customers’ interest. If you want to boost your on-brand appearance, avoid light and pastel colors and opt for bold and vibrant ones. Instead, stick with proper color pairings based on the following color schemes:
- Biadic or Triadic Color Schemes: It pairs two or three colors together depending on their placement on the color wheel. The results are dark and light-colored images that blend well.
- Monochrome Schemes: It chooses one dominant color and pairs it up with different hues of that same color, making the exterior signs look more refined.
- Complementary Schemes: it pairs a dominant color with colors opposite to it on the color spectrum, so your signs have a balanced palette and contrast.
Your custom signs need to be highly readable to attract customers. The text should be clear and concise with to the point information, including a call to action. Readability also includes font type and size. Follow the 10-by-1 rule, which means that an inch letter should be legible from ten feet away.
Add flair to your signs with the help of graphics. Using only text would make a dull sign, which many people would probably ignore. So, opt for graphics that would complement the text as well as your business. Make sure to carefully select it as it can make or break your overall brand image.
Adding LED lights to your outdoor signs will help you get your message across to customers 24/7, even at night and in all kinds of weather conditions. And, we know what you’re thinking: Wouldn’t lighting be costly? No! Now, they are so many affordable options available in the market, ready to enhance your sign aesthetics.
Before placing the signs, research your potential customers and where you will find them. Do you want to attract customers walking the sidewalk, driving on the highway, or in front of a store? Location matters a lot. Opt for places that are easily accessible to people.
Make your signage fun or funny by adding jokes, puns, and parodies. People love humor and usually give a positive response to it unless someone has a lousy sense of humor. But then, this is also a highly subjective trait. So, you have to make sure that your jokes are suitable for your target audience.
Keep your exterior signs clean by minimizing clutter and unnecessary elements. Leave an adequate amount of white space, approximately 30 to 40 percent of the sign, to make it more legible and comprehensive.
Add a personal touch so the audience can relate to it. Personalizing your exterior signs would make one think you are addressing them directly, leaving a strong impact that will eventually favor your business.
Design Your Next Sign With Ad Graphics
Residents of Pompano Beach, printing exterior signs just got a lot easier for you, thanks to Ad Graphics. Our company was founded in 1992 with an aim to evolve billboards and sign into the contemporary and digitalized version we see today. We are a team of highly professional individuals, providing our customers with the best of the best.
The services we offer are:
- 3D Designing and Printing
- Graphics Care
If you want to learn more about our company, services, and rates, contact us:
Toll-Free No. 800 645 5740
Local No. 954 974 9900
Or pay us a visit at 3101 West McNab Road, Pompano Beach, FL.