For any small business owner, finding creative ways to compete with larger competitors is the key to survival in today’s market. Whether you have a brick and mortar location or conduct business completely online, being able to reach your target audience and promote your products is a priority. The best way to do so? Meet them where they already are! Here are five creative ways to promote your business!
1: Create Free Business Social Media Accounts!
This is a must in today’s digital world. More and more people are using sites like Facebook, Twitter, and Instagram to guide their purchasing decisions. Having an online presence helps your potential consumers learn more about your business; hours of operation, reviews, promotions and more can be listed and easily found through social media sites. Additionally, having social media accounts linked to your website helps to build its authority, allowing it to rank higher in search engine results organically.
Make sure your social media accounts are fully optimized and continuously updated! Fill in all applicable profile fields and make sure your logo and contact information are prominently featured.
2: Catch Eyes on the Move
Americans spend an average of 25 minutes commuting to and from work. With that much vehicular traffic, old fashioned forms of advertising are anything but obsolete. From fence banners in Pompano Beach to wall murals and awning signs, outdoor advertising is still a valuable means sparking curiosity and drawing in new customers. The experienced designers at AdGraphics have an eye for detail and are knowledgeable in graphic trends to help you catch the eye of your next client.
3: Network and Cross-Promote!
Don’t be afraid to get out there and get network with other small business owners! Making these connections and forming cross promotional deals can help you draw in customers who may never learn about your business otherwise. Own a bar or restaurant? Offer up your space as a location for meet ups, speed dating, or networking events. If you have the space, why not give a local band the chance to perform? Live music draws in hungry and thirsty crowds.
If you have a clothing boutique it may be worth it to partner with a shoe store or accessory shop for cross-promo. Working with small influencers and brand ambassadors is also a great way to spread the word about your business.
Who better to promote your business than you? Spread the word about your products and services every time you drive your car. From full vehicle wraps to smaller decals, using your vehicle as a moving billboard can help you reach new eyes who may not see your static advertisement. 3M graphics in Pompano Beach can be applied quickly and easily by the professionals at AdGraphics, saving you time and money.
5: Give Customers a Reason to Come Back!
It’s easier to retain customers than to draw in new traffic—but who says you can’t do both? Beyond providing great customer service and top quality services, giving your clients motivations to return will help you keep a steady stream of business. Promotions like loyalty cards, discounts for referrals, and other encouraging programs for regulars are great ways to spread the word about your business. If you’re newly opened or expanding with a new location, offering a sale or even freebies is an easy way to generate first time customers who may become returning faces.